Posted September 23, 2019 08:30:16 Kevin McCaughey, VP of marketing for the misfit marketplace pharmacy, is on a mission to help consumers find their next favorite drug.
He’s a self-proclaimed “trouble maker” who likes to be the first to identify what a drug might be, and what the marketing materials will say.
He says misfits are the most likely to try a drug, so his marketing strategy focuses on educating the general public about the potential side effects and side effects associated with each drug.
Mcaughey believes misfits will come to misfit markets in droves, and it’s not only the ones who can afford to pay a premium that will be interested in a drug.
“If we can identify a lot of the misfits and give them information that is relevant to them, we can make it easier for them to get it and buy it,” he says.
Mcaughelys pharmacy sells generic versions of many prescription medications, and he has a speciality in misfits: He has a small business selling misfits a “misfit version” of a generic medication that will make it cheaper and easier to buy.
In the past, he’s sold a misfit version of a drug like Tylenol to people who were in a state of financial ruin, or for people who are looking for an alternative to prescription drugs.
“It’s a great way to sell these types of drugs to people in a difficult situation, especially if they are looking to pay for their medications with money from a credit card,” he explains.
He has also sold the same drug to a group of people who had a medical condition that needed to be treated, such as anemia, that would have caused them to miss work.
“If I had a prescription for Tyl, it wouldn’t have been a problem,” he said.
“The pharmacy owner was the first one I called, and they said they could not get Tyl.”
That was in the early days of misfit sales, when the pharmacy was selling a “misfit” version of the drug and didn’t have a prescription, but McCaughers pharmacy still did.
It wasn’t until he started selling misfit versions of the generic version of Advil that the pharmacy’s stock started to grow.
“I’m seeing an uptick in people asking for it,” McCaugher says.
“If they go on Facebook, they’ll see a lot more ads for this brand.”
As a result, misfit pharmacies are starting to make more money, and more misfits have started to visit the pharmacy to buy the brand new product.
The number of visits is also increasing, he says, because there is so much confusion about what a misfits version of an existing drug is, and the difference between a generic and a misfits version of that drug.
The company’s marketing materials are aimed at helping people understand the differences between a misfitted version of Tyl and the generic, and McCaughe says the misfit version will look a little different, but they’re still very similar.
The misfit drug is a brand-new generic that has a different structure, but it’s still the same medication.
The generic version has a lot in common with the original brand-name generic, but is much more expensive and difficult to find.
“The pharmacy sells the brand-brand version, but the misFit version is the brand name generic,” he explained.
A misfit copy of Tyraclonadol is shown, and an image of an Advil bottle is shown.
A misfit advertisement for Advil is shown here.
(Courtesy of Kevin McCaugherty)So why would a misfitting version of drug sell so well?
The misfits drug may look different from the generic versions, but when you compare it to a brand name drug, the brand version tends to be a lot cheaper.
“We’ve got generic versions that cost $100 a month to buy,” McCaughhey explained.
“So when you’re in the market for generic, the generic drug will be around $150.
So if you’re buying a brand brand- name generic, you’re going to be paying a lot less.”
Mcaugher said his company has also started selling the brand names and generic versions in a different format.
“For some of the brands we sell, they are only available in a small format that is also available in the mis-fit format,” he added.
“But for the brand ones, we have all the brand information in the format of the product.
So when people go to the pharmacy, they can actually see the brand and the brand image.”
Mcaughhey says his misfit brand names have been very popular with patients.
“I’ve had over 100 patients come in and buy misfit brands of drugs,” he recalls.