Apple is raising prices on new seasons, its biggest price hike in three years.
Apple says it has seen “significant market demand” for its new seasons and expects to have more than 3 million people signing up to sign up for new seasons this summer.
Apple is offering up to $600 off the new season price, but it’s likely more people will take advantage of that offer than actually purchase the season.
Apple’s announcement came on the heels of a meeting between CEO Tim Cook and CEO Tim Parker, who is expected to announce Apple’s plans to expand its iBooks app and expand iWork, Apple’s productivity suite.
Apple has been steadily raising its prices for new season tickets, the latest offering a $1,000 discount for Apple’s 2017-2019 calendar season.
The company has also raised its price for the calendar and for the Apple Watch.
Apple recently announced a new set of iPhones with a new screen, but that new iPhones will not be able to be used on the Apple TV.
Apple TV will not support the new Apple TV’s Siri Remote control, so you will need to use your iPhone to control Siri on the new devices.